Mark Ramsey is a media industry thought leader. For more on how Ramsey can help your media brand, go here.
Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Introduction, the foreword by Peter Smyth, or buy it now on Amazon.
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"Differentiation is selfish."
With those words Seth Godin up-ends decades of marketing thinking.
And Seth is right.
These paragraphs can and should change the way you think about your radio station marketing problems forever:
Seth's Blog: Differentiation and Segmentation
