Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the How to Be Real
I can't believe I'm saying this, but as an industry we seem to have forgotten how to be "real." Has a generation of Rick Dees - and now Ryan Seacrest - ripped the "real" out of us?
Here's a good piece by Roy Williams, "the Wizard of Ads," on using the consumer's (i.e., listener's) own experience (i.e., being "real") in order to persuade her to buy your product (i.e., listen to your station).
Consider this next time you stoke up your fancy-pants positioning line.
When you talk like "them" you're not one of "us."
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» One of us or one of them from Marketing Playbook
A recent entry from Mark Ramsey and Mercury Radio brought this one to mind: Think like a wise man but communicate in the language of the people. - William Butler Yeats A darn good idea. As Mark says, "Consider this... [Read More]
