Fresh Air is an essential manual on marketing radio stations and the radio industry, by Mark Ramsey. Read the Jingle all the way
Can the average listener recall your station's jingle and hum the tune?
If so, great! You have created a memory trigger!
If not, why are you bothering? What a tremendous waste. It's not "ear candy" folks, it's memory food.
Jingles are made to be remembered - if they're made well.
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/9344/874858
Listed below are links to weblogs that reference Jingle all the way:
» Jingle all the way from Marketing Playbook
Radio Marketing Nexus: Jingle all the way Love the notion from Mark Ramsey that jingles are not ear candy but "Memory Food"... [Read More]
Click on the link to Marketing Playbook. Read the list of the top ten jingles. Then scroll down to read my comment!
Posted by: Greg Gillispie | June 29, 2004 at 08:49 PM
Love the notion of "Memory Food"
Posted by: johnza | July 01, 2004 at 04:58 PM